The sole jeweler member of the Richmond Business Alliance in Richmond, Virginia, Adolf Jewelers is a long-standing supporter of the LGBT community with a commitment to inclusion and making customers comfortable.
Adolf Jewelers is also the sole local dealer of Rony Tennenbaum’s line of engagement rings and wedding bands designed with LGBT couples in mind (https://ronytennenbaum.com/). But getting the line was no small task. Explaining his journey to get Rony Tennenbaum to distribute through Adolf, Ronnie Adolf described a long courtship of building trust, comfort, and mutual respect. Tennenbaum, who normally shuns dealers and distributors, ultimately agreed to let Adolf distribute his line.
Says Adolf, it’s not about steering customers towards one particular line of jewelry just because the customer is in a same-sex coupling. Rather, his company’s pairing with Tennenbaum is about making sure that as a customer, you have the options you need so that you can get what you want. Of course, they also have more classic options like the your parents and grandparents’ wedding bands.
True jewelers, Adolf can handle everything from sales of pre-made rings, earnings, and everything in between, to custom jewelry design, to watch and jewelry repair.
With inventory galore and styles running the gamut from traditional to fun, there is no shortage of choices. But Adolf Jewelers is perhaps best known for its friendly and no-pressure sales staff. “You can teach anyone about jewelry, but you can’t teach people to be nice,” Adolf explained while describing his approach to selecting his salespeople.
It all comes down to their slogan: “Relax. We’ll make you happy.”